The Daily News is a morning, daily tabloid newspaper based in New York City. It was founded in 1919 as the Illustrated Daily News by Joseph Medill Patterson, and is a subsidiary of the Tribune Company. It reached a peak circulation of 2.4 million copies a day in 1947. The Daily News is currently the eleventh-most-circulated newspaper in the United States.
The News has a large and diverse staff, consisting of journalists, photographers, copy editors, illustrators and designers. It covers a variety of topics and issues, including crime, politics, celebrity gossip, sports, and opinion articles. The paper also publishes comics and a wide range of classified ads.
Newsrooms use visual asset management software to store and organize footage, making it easy for reporters to find what they need. This enables them to save time and ensure that they can quickly adapt to any situation, whether it’s on the air or later in their archives.
Having the right tool to manage video assets is vital for any newsroom, as well as brand storytellers looking to incorporate video in their content. When it comes to video for social media, there are a few do’s and don’ts that brand marketers should keep in mind.
1. DO catch your audience’s attention with the first frame of your video (and if you can, don’t let it go too long). If you’re covering a fire, start your story with a shot of the blaze so that you can immediately grab the viewer’s attention and make them want to learn more about what you’re highlighting.
2. DO don’t forget to use keywords in your video so that it can easily be indexed by Google and other search engines. It’s also a good idea to label your clips with hashtags that allow other users to search and discover your videos, so that they can also add them to their collections.
3. DO respect the creators of the footage you’re using on social media. If you’re sharing a photo or short video on Instagram that features user-generated content, it’s important to make sure that you have permission from the owner of the material to include it in your brand’s storytelling.
4. DO use the right lighting in your video, ensuring that your subject is visible without the need for a flash or bright light. This will help your viewers understand what they’re seeing and improve the likelihood that your video will be viewed.
5. DO be consistent with your messaging and brand voice across all of your social channels. This will help your content stand out from the rest and increase brand engagement with your audience.
6. DO consider the context of your audience when deciding which types of footage to use for your brand’s stories. This will ensure that your content will be relevant to people’s lives and interests, enabling them to connect with your brand in a deeper way.
7. DO have a strong and compelling call to action in your video, allowing your audience to take action or get more information about the topic you’re covering. This will boost views and engagement, and encourage your viewers to share your content with others.