The art of entertaining, agreeable occupation for the mind; diversion or amusement: Solving the daily crossword is a pleasant entertainment.
Entertaiment derives from the Medieval Latin inter tenere, to hold inside. It may also be related to the Indo-European root ten, meaning to stretch or extend.
According to Oliver and Barstsch (2010) entertainment is an activity understood objectively, that encompasses communication between text and audience, comes from outside the individual, provides pleasure and occurs in a passive form.
However, entertainment is not universally defined; what is considered fun and amusing by one person may be viewed as unnerving or cruel by another. Entertainment is also subject to creative remix; familiar forms and structures have demonstrated a remarkable capacity for crossing over different media, allowing the same basic themes and images to be reused for new purposes.